Awit at Laro
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AWIT AT LARO is a project that celebrates the spirit of play. Drawing inspiration from Filipino childrens' games, this project aims to raise funds for UNICEF as well as the Tukod Foundation and the Shining Light Foundation. At the helm are Gary Valenciano and Bambi Mañosa with a vision of reintroducing traditional games to a new generation of youth through music and the arts with the help of over a hundred artists.

 

Our Story


 
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Bambi Mañosa

"My fondest childhood memories have always involved playing outdoors. Habulan, Piko, Agawan Base, Melting Candle, Garter, Jak-en-poy, Bahay-bahayan and my all-time favorites, Patintero and Hide and Seek.

Growing up with a creative father, Architect Francisco Bobby Mañosa, who was who was a firm advocate of everything Filipino, it was only natural to make LARO – or Filipino games – the theme for the closing art exhibit of my Creative Kids Studio in the summer of 2015. LARO championed the creative power of children through an art exhibit and sale celebrating Filipino games and play.

The results were amazing. The kids were taught how to play patintero, piko, jolens, and tumbang preso, so they could understand the art and designs they had to create. Not only were they able to create beautiful pieces, but they actually enjoyed playing the games of their parents’ youth.

The summer event turned into a campaign that bridged the gap between generations, taking us back in time, yet moving us all together into the future. When my father and I closed the LARO exhibit, he looked at me, asked “What’s next?” – and immediately suggested two things: add music, and ask Gary V for help… for who else could create life-changing experiences through music, with a big heart for the youth, but Gary Valenciano?

When I approached Gary about this project, it energized the child in him. He is, after all, UNICEF’s National Ambassador. He enthusiastically shared with me animated stories about his childhood and how he used to play hide-and-seek. We shared stories, creative ideas, and hopes for Filipino children. And just like that, LARO evolved into AWIT AT LARO… another, even bigger celebration of the joy of play, revisiting the songs and games of our youth."

 

 

“Once in a while, ideas pop into our heads and grab us, move us, drive and lead us to execute. This new campaign that aims to protect and preserve the youth by reintroducing traditional free play through music is one such idea.

As the national ambassador of UNICEF in the Philippines, in recognition of their 70th anniversary and in celebration of my 35th year in showbiz, I am proud to present “Awit at Laro.”

A vision shared by the Tukod Foundation, this campaign will not only help us raise funds for their endeavours but for UNICEF and the Shining Light Foundation as well, while inspiring  the next generation to rediscover and enjoy the music and games of our youth.”
 

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Gary Valenciano

EVENTS


  • Awit at Laro Campaign Launch & Art Exhibit

    A fund-raiser for the beneficiaries of Tukod Foundation and Shining Light Foundation

  • Exhibit & Art Sale

    Exhibit and sale of art pieces depicting Filipino games, created by renowned local artists using a unique material as their canvas—a life-sized door.  

  • Ayala Malls Christmas Events Launch and Awit at Laro Press Launch

    Ayala Malls Christmas events launch, turnover of executives and introduction of new executives at the helm of Ayala Malls. Press Launch for Awit at Laro.

  • Album Launch & Mini-Concerts

    The album will be launched with a concert directed by Paolo Valenciano, featuring Gary Valenciano, Steps Dance Studio, and selected artists from the album. Mini-concerts will follow every weekend in 18 Ayala Malls nationwide throughout November and December.

  • Exhibit & Art Sale

    Exhibit and sale of art pieces depicting Filipino games, created by renowned local artists using a unique material as their canvas—a life-sized door.  

MUSIC


 
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The Awit at Laro album features a variety of songs produced by Gary Valenciano who has been working closely with top Filipino composers and singers. The album contains 9 reimagined traditional songs as well as 11 brand new songs about the games Filipinos have known and loved since childhood.

 
 

Song List

 
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Album 1 - Awit

Bahay Kubo
Sitsiritsit Alibangbang
Leron Leron Sinta
Paru-Parong Bukid
Magtanim ay di biro
Pakitong-kitong
Sarung Banggi
Ati Cu Pung Singsing
Nanay, Tatay
Bawa’t Isa Sa Atin

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Album 2 - Laro

Patintero
Tagu-Taguan
Piko
Luksong Tinik
Sipa
Tumbang Preso
Jak En Poy
Pitik Bulag
Touch & Move
Saranggola

 
 
 

The Awit at Laro album features a variety of songs produced by Gary Valenciano who has been working closely with top Filipino composers and singers. The album contains 9 reimagined traditional songs as well as 11 brand new songs about the games Filipinos have known and loved since childhood.

 

ART


 
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Songbook

Artwork created by artists from Ang INK (Ang Illustrador ng Kabataan), Kids for Kids and some visual artists will accompany the songs in the album.

 
 

Participating Artists

Ang INK (Ilustrador Ng Kabataan)
Ruben de Jesus / Abi Goy / Fran Alvarez / Liza Flores / Bernadette Solina Wolf / Beth Parrocha-Doctolero / Leo Kempis / Jericho Moral / Robert Alejandro / Aaron Asis / Al Estrella / Rommel Joson

Kids for Kids
Bea Carague / Tasha Tanjutco / Tammy Dela Fuente

Visual Artists
Robby Singh / Anca Bautista / Kara Pangilinan / RV Basco / Onofre Guiao

 
 

 
 
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Art Sale

40 art pieces depicting Filipino games, created by renowned local artists using a unique material as their canvas—a life-sized door.

Door Artists

Alarcon, Ejem / Almario, Jepoy / Atienza, JR / Basco, RV / Cacnio, Michael / Celdran, Carlos / Concepcion, Karen / Concepcion, Mikee / Cubillo, Eugene / Cuenca, Katrina / Dalena, Aba / de Castro, Joey / Dela Cruz, Daniel / Delos Reyes, Leslie / Diaz, Ramon / Ermitano, Tad / Espiritu, EJ / Hilario, Riel / Joven, Jonathan / Jugo, Tessie / Locsin, Andy / Lofranco, Jojo / MCI / Miranda, Nemi / New, Leeroy / Oclos, Archie / Orlina, Ramon / Paeste, Deejae / Pamintuan, Ann / Pangilinan, Kara / Penaso, Sam / Regalario, Patria / Remulla, Andie / Samudio, Ken / Santos-Estrella, Jia / Singh, Robby / Sison, Mikko / Tanedo, CJ / Tanjutco, Tasha and Bella / Uy, Clairelynn / Valenciano, Kiana / Valero, Valen / Zaballero, Phyllis / Zobel, Jaime
 
 

Art Sale Beneficiary

 
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MUSEO PAMBATA

The Museo Pambata is the Philippines' premier children's museum which aims to strengthen the knowledge, values and cultural identity of Filipino children through fun learning experiences, interactive exhibits, and advocacy programs. Part of the proceeds from Awit at Laro will contribute to the improvement of the museum's exhibits and facilities

Partners

 

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Shining Light Foundation, Inc.

Shining Light Foundation was born from the desire of Gary and Angeli Valenciano to spread the gospel by serving those that need financial and spiritual assistance. Anchored on the principles of L.I.G.H.T. (Love and Service, Integrity, Godliness, Help and Hope, Thanksgiving, Tithes, and Testimony), they work hand-in-hand with strategic partners to bring financial, emotional, and spiritual blessings for pastors, missionaries and church workers, women, the elderly, children, the homeless, the poor, and the sick.

As the National Ambassador for UNICEF, Gary Valenciano also channels aid from the foundation to UNICEF’s programs that help promote and protect the rights of children.

 
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Tukod Foundation

Tukod Foundation was established by Architect Francisco “Bobby” Mañosa in the year 2000. Their mission is centered on empowering and developing youth leaders by creating spaces and events that immerse them in the beauty and diversity of Philippine culture. From publishing books and setting-up exhibits that extoll Philippine architecture to the renovation of Museo Pambata as the Filipino museum for children, the foundation continues to champion causes that inspire love for our country.

 
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AYALA MALLS

Ayala Malls continues to set the trend in the development of shopping centers in the country. Its malls are not merely places to shop, but more notably lifestyle and cultural centers that celebrate both global and Filipino artistry, traditions, and advocacies. This Christmas, Ayala Malls offers fresh, heartwarming experiences through Awit at Laro. Its premium locations nationwide will be used as venues to showcase artworks for the benefit of UNICEF and Tukod Foundation, as well as to promote the Awit at Laro album through 24-mall touring concerts. Ayala Malls is committed to support worthy causes as it offers vibrant and significant experiences to everyone, even after the Christmas season.


Co-Presenter

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Avida Land Corporation

Avida’s mission is to make affordable dream communities a reality for the middle-income Filipinos. With almost 30 years of experience in developing thoughtfully-designed homes and sustainable communities, Avida has become a springboard for creating life’s possibilities and opportunities with its expanding portfolio – from land and house, condominiums to offices and integrated mixed-use communities. The company prides itself in providing sure, secure, and sensible developments with over 80 projects across the country.


Sponsors

 

Beneficiary


 
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UNICEF Philippines

UNICEF is an agency of the United Nations devoted to serving the world's children.  Now celebrating their 70th year in the Philippines, they continue to work with the government and other like-minded organizations to promote and protect the rights of children by providing programs centered on education, health and nutrition, disaster risk reduction and emergencies, HIV and AIDS prevention, child protection, communication, and local policy and institutional development.