AWIT AT LARO is a project that celebrates the spirit of play. Drawing inspiration from Filipino childrens' games, this project aims to raise funds for UNICEF as well as the Tukod Foundation and the Shining Light Foundation. At the helm are Gary Valenciano and Bambi Mañosa with a vision of reintroducing traditional games to a new generation of youth through music and the arts with the help of over a hundred artists.
Our Story
"My fondest childhood memories have always involved playing outdoors. Habulan, Piko, Agawan Base, Melting Candle, Garter, Jak-en-poy, Bahay-bahayan and my all-time favorites, Patintero and Hide and Seek.
Growing up with a creative father, Architect Francisco Bobby Mañosa, who was who was a firm advocate of everything Filipino, it was only natural to make LARO – or Filipino games – the theme for the closing art exhibit of my Creative Kids Studio in the summer of 2015. LARO championed the creative power of children through an art exhibit and sale celebrating Filipino games and play.
The results were amazing. The kids were taught how to play patintero, piko, jolens, and tumbang preso, so they could understand the art and designs they had to create. Not only were they able to create beautiful pieces, but they actually enjoyed playing the games of their parents’ youth.
The summer event turned into a campaign that bridged the gap between generations, taking us back in time, yet moving us all together into the future. When my father and I closed the LARO exhibit, he looked at me, asked “What’s next?” – and immediately suggested two things: add music, and ask Gary V for help… for who else could create life-changing experiences through music, with a big heart for the youth, but Gary Valenciano?
When I approached Gary about this project, it energized the child in him. He is, after all, UNICEF’s National Ambassador. He enthusiastically shared with me animated stories about his childhood and how he used to play hide-and-seek. We shared stories, creative ideas, and hopes for Filipino children. And just like that, LARO evolved into AWIT AT LARO… another, even bigger celebration of the joy of play, revisiting the songs and games of our youth."
“Once in a while, ideas pop into our heads and grab us, move us, drive and lead us to execute. This new campaign that aims to protect and preserve the youth by reintroducing traditional free play through music is one such idea.
As the national ambassador of UNICEF in the Philippines, in recognition of their 70th anniversary and in celebration of my 35th year in showbiz, I am proud to present “Awit at Laro.”
A vision shared by the Tukod Foundation, this campaign will not only help us raise funds for their endeavours but for UNICEF and the Shining Light Foundation as well, while inspiring the next generation to rediscover and enjoy the music and games of our youth.”
EVENTS
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October 24, 2018 | 5:00 - 8:00 PM | The Gallery at Greenbelt 5
Awit at Laro Campaign Launch & Art Exhibit
A fund-raiser for the beneficiaries of Tukod Foundation and Shining Light Foundation
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October 24-27, 2018 | The Gallery at Greenbelt 5
Exhibit & Art Sale
Exhibit and sale of art pieces depicting Filipino games, created by renowned local artists using a unique material as their canvas—a life-sized door.
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October 25, 2018 | The Gallery at Greenbelt 5
Ayala Malls Christmas Events Launch and Awit at Laro Press Launch
Ayala Malls Christmas events launch, turnover of executives and introduction of new executives at the helm of Ayala Malls. Press Launch for Awit at Laro.
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November 3, 2018 | Glorietta Activity Center
Album Launch & Mini-Concerts
The album will be launched with a concert directed by Paolo Valenciano, featuring Gary Valenciano, Steps Dance Studio, and selected artists from the album. Mini-concerts will follow every weekend in 18 Ayala Malls nationwide throughout November and December.
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November 8-11, 2018 | Corte de Las Palmas, Alabang Town Center
Exhibit & Art Sale
Exhibit and sale of art pieces depicting Filipino games, created by renowned local artists using a unique material as their canvas—a life-sized door.
MUSIC
Song List
The Awit at Laro album features a variety of songs produced by Gary Valenciano who has been working closely with top Filipino composers and singers. The album contains 9 reimagined traditional songs as well as 11 brand new songs about the games Filipinos have known and loved since childhood.
ART
Participating Artists
Ang INK (Ilustrador Ng Kabataan)Ruben de Jesus / Abi Goy / Fran Alvarez / Liza Flores / Bernadette Solina Wolf / Beth Parrocha-Doctolero / Leo Kempis / Jericho Moral / Robert Alejandro / Aaron Asis / Al Estrella / Rommel Joson
Kids for Kids
Bea Carague / Tasha Tanjutco / Tammy Dela Fuente
Visual Artists
Robby Singh / Anca Bautista / Kara Pangilinan / RV Basco / Onofre Guiao
Door Artists
Alarcon, Ejem / Almario, Jepoy / Atienza, JR / Basco, RV / Cacnio, Michael / Celdran, Carlos / Concepcion, Karen / Concepcion, Mikee / Cubillo, Eugene / Cuenca, Katrina / Dalena, Aba / de Castro, Joey / Dela Cruz, Daniel / Delos Reyes, Leslie / Diaz, Ramon / Ermitano, Tad / Espiritu, EJ / Hilario, Riel / Joven, Jonathan / Jugo, Tessie / Locsin, Andy / Lofranco, Jojo / MCI / Miranda, Nemi / New, Leeroy / Oclos, Archie / Orlina, Ramon / Paeste, Deejae / Pamintuan, Ann / Pangilinan, Kara / Penaso, Sam / Regalario, Patria / Remulla, Andie / Samudio, Ken / Santos-Estrella, Jia / Singh, Robby / Sison, Mikko / Tanedo, CJ / Tanjutco, Tasha and Bella / Uy, Clairelynn / Valenciano, Kiana / Valero, Valen / Zaballero, Phyllis / Zobel, JaimeArt Sale Beneficiary
MUSEO PAMBATA
The Museo Pambata is the Philippines' premier children's museum which aims to strengthen the knowledge, values and cultural identity of Filipino children through fun learning experiences, interactive exhibits, and advocacy programs. Part of the proceeds from Awit at Laro will contribute to the improvement of the museum's exhibits and facilitiesPartners
Co-Presenter
Sponsors
Beneficiary
UNICEF Philippines
UNICEF is an agency of the United Nations devoted to serving the world's children. Now celebrating their 70th year in the Philippines, they continue to work with the government and other like-minded organizations to promote and protect the rights of children by providing programs centered on education, health and nutrition, disaster risk reduction and emergencies, HIV and AIDS prevention, child protection, communication, and local policy and institutional development.